Here's what you'll find on this site

 

Our Vision – Why we’re doing this


  • Improve Winnipeg and its culture

Our Mission – How we’re going to do it


  • Internal Brand (Culture)

  • External Brand (Reputation & Gut Feeling)

Internal Brand


  • Family & Circle of Safety

  • Candour

  • Permission to Care

  • Intentionality

  • Perfection vs Completion

  • Make it Happen

  • Ask why.  Challenge the status quo.

  • Empathy

External Brand


  • What is brand?

  • Purpose of brand

  • Elements of a brand

  • History of the nonsuch

  • Desired perceptions

    • Premium

    • Artisan

    • Local

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